With a degree from the John Crawford School of Advertising at the University of Oregon, I worked at L.A.’s Gray and Associates Advertising as a junior copywriter selling California oranges and Mitsubishi stereos. I think in terms of demographics and micro-targeting – who is your buyer and what feature fits their lifestyle. Imagine a national account copywriter writing your listing description and placing your social media ads.
Yes, I’ve been selling for 50 years – nearly two decades in real estate. Remember, 87% of real estate agents fail within the first three years. It’s a tough business, deceptively simple with lots to learn. Whoever you choose to be your Realtor, experience is important.
In early 1994, I published my first website when the Internet was less than a year old, I’ve been designing and building websites for nearly 30 years, even streamed an early radio station in 2002. Maybe you heard Grayponytail Radio. Today, I’m involved in creating websites with video content for my real estate clients.
For over a decade, I negotiated million-dollar institutional projects with some of the toughest buyers in the country – government buyers. My company, InData Networks can still be found at Stafford Creek Correctional Facility and JBLM, Chief Leschi School and Jackson Hole High Schools to name a few. Simply put, negotiation is placing a higher priority on what a win looks like to the other guy.
I can keep a transaction on schedule like a German train conductor. I was an Apple Computer product manager where Gantt charts determine completion dates, manage tasks, and follow up on risk assessments. After that, I was a government contractor, coordinating several subs to hit a contract due date. Things happen in a real estate transaction that take planning and problem solving.
I have lived on Mason County saltwater for over 20 years and served on the Mason County Shoreline Act Advisory Board. I know this place as well as anyone and the issues of waterfront ownership better than most. My Mason County market is not like the city where brokers need to know buyers. Here, brokers must find people and that’s a very different skill.
Here are my current certifications.
It’s summer, our return to normal. No longer can your neighbor’s son-in-law in Renton list your Mason County home, knowing nothing about our market get 10% more than whatever price she picked. It’s time for an area pro who’s listing description is filled with search engine keywords rather than just adjectives, who advertises rather than just posts and can negotiate rather than just pick the highest and best offer. Call and let’s talk about what you would like to get done.